Prepared for Universell
Oct 28, 2026 · KlientBoost
Oct 28, 2026 · KlientBoost
Every small business is too wide a target for one ad budget. We start with Google search on one or two business types, a landing page built to sign them up, and tracking that tells Google who actually pays. The first three months buy your baselines.
From our Oct 28 call.
No sales team yet, so the page and the trial do the selling.
Three things, in order.
US searches a month, Ahrefs estimates, Oct 28. Salons and smoke shops are business types listed on your site.
We pick the types that sign up and stay, and give their searches their own budget.
We build it, you host it. No page testing at the start.
Your CRM sends paid customers back to Google, through Zapier if there is no direct connection. Bidding starts on clicks and moves to sign-ups once Google sees about 30 a month.
Our estimates, from outside your account.
$10 to $15 a click (Ahrefs US), 2% to 6% of clicks start a trial (our guess). Your account tells us the real numbers.
1,000 free trials at our best case is about $167,000 in ad spend. Not every trial pays.
If it only hears about sign-ups, it finds more sign-ups. Paying customers have to flow back from your CRM.
The demand is real: 4,700 searches a month for “pos system for small business” alone.
We don't invent targets. Retention takes three months to read, so the marks come after.
One monthly fee. Pages are one time.
| Line | Option 1 | Option 2 | Option 3 |
|---|---|---|---|
| Google search management | $2,000 | $2,000 | $2,000 |
| A month | $2,000 | $2,000 | $2,000 |
| Landing pages, one time | Not included | $1,000 (one page) | $2,000 (two pages) |
| One time | None | $1,000 | $2,000 |
Search management is a flat $2,000 a month, plus your ad spend, up to $20,000 a month in spend, then we revisit. 3-month initial term, then month to month, 30 days' notice.
Weeks count from access. Our team schedules the kickoff once the agreement is signed.
A second call with your business owner to walk through this plan. If it fits, we send the agreement, and our team schedules the kickoff once it's signed.